MARKETING SET 5

MARKETING SET- 5_study4success.jpg MARKETING SET 5 for SBI PO, SBI Clerk ,SBI PO ASSOCIATE and SBI CLERK ASSOCIATE exams. Marketing questions are asked only in SBI exams.

Marketing Set 5

1. Which among the following is not a controllable factor of marketing environment?
A.Policy of the firm
B.Organization structure
C.Indirect environment
D.All of these
E.None of the above

2. Which of the following is not the part of the macro environment?
A.Demographic
B.Political
C.Cultural
D.Suppliers
E.All of these

3. Which of the following represents the most important reason why firms monitor their demographic environment?
A.To explain historical trends
B.To predict political change
C.To predict the size of market segments
D.To predict business cycles
E.All of the above

4. Which of the following is not a part of an organization’s micro environment?
A.Customers
B.Suppliers
C.Competitors
D.Government legislation
E.All of these

5. Tax structure includes
A.Tradition
B.Custom tax
C.Brand
D.price
E.All of these

6. Full form of R and D
A.Rate and development
B.Research and development
C.Research and department
D.All of the above
E.None of these

7. Political environment of marketing includes
A.foreign policy
B.public welfare and social justice
C.democracy
D.all of the above
E.None of these

8. Occupation is an element of
A.demographic environment
B.socio-cultural environment
C.economic environment
D.All of the above
E.None of these

9. Which of the following is marketing intermediaries?
A.Wholesaler
B.advertisement
C.Government
D.All of these
E.None of these

10. In SWOT analysis , ‘S’ stands for
A.Strengths
B.Strategies
C.Smart card
D.All of these
E.None of these

11. PEST analysis related with
A.micro environment
B.macro environment
C.Both (A) and (B)
D.None of these

12. In PEST analysis , ‘P’ represents
A.Political
B.place
C.promotion
D.All of these
E.None of these

13. Micro environment includes
A.Market demand
B.consumer
C.competition
D.All of these
E.None of these

14. Macro environment includes
A.demography
B.economy
C.technology
D.All of these
E.None of these

15. Element of natural environment is
A.climate
B.ecology
C.natural resources
D.All of these
E.None of these

16. The marketing environment consists of
A.micro environment
B.macro environment
C.Both (A) and (B)
D.internal environment
E.External environment

17. Which of the following is the element of marketing mix?
A.selling
B.costing
C.Creating
D.Product
E.All of these

18. Capital goods market deals with
A.goods
B.non-durable goods
C.products
D.durable goods
E.All of these

19. What are the different types of market?
A.Commodity market
B.Industrial market
C.services market
D.All of these
E.None of these

20. Convenience goods are those which
A.consumed easily
B.distributed easily
C.purchase frequently
D.All of these
E.None of these

             

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