MARKETING SET 4

MARKETING SET 4 for SBI PO , SBI Clerk ,SBI PO ASSOCIATE and SBI CLERK ASSOCIATE exams.

MARKETING SET 4 for SBI PO & SBI clerk exam

1. The aim of successful marketing is
A.to increase the output of sellers
B.to increase the sale
C.to increase the profit
D.All of the above

2. Buying and selling in the marketing functions are categorised as
A.distribution functions
B.facilitating functions
C.exchange function
D.All of the above

3. Which among the following is the most basic concept underlying marketing?
A.Market
B.Product
C.Needs, wants and demands
D.All of the Above

4. The need or want of a particular product becomes a demand, when
A.It is backed by buying power
B.the product/service is available
C.a product represents that particular need
D.All of the Above

5. Which among the following is called like blood of business?
A.Product
B.Marketing
C.Finance
D.All of the above

6. Which among the following is included in Marketing decisions?
A.Project cost decision
B.Promotion decision
C.Finance decision
D.All of the Above

7. Which among the following is a customer oriented concept?
A.Production Concept
B.Marketing Concept
C.Selling Concept
D.All of the above

8. Social marketing concept is based upon
A.large target market with active buyers
B.realization of maximum profit through service of society
C.customer satisfaction and customer welfare
D.None of the above

9. Which among the following may be called a pillar of marketing concept?
A.Product planning
B.Cost budgeting
C.Customer orientation
D.All of the Above

10. Marketing information means
A.knowledge of shopping malls
B.knowledge of customers profile and product mix
C.knowledge of various languages
D.knowledge of shops and bazars

11. If marketing is done effectively which of the following is not required?
A.Publicity
B.Advertisement
C.Market research
D.Market segmentation

12. Marketing concept is based on
A.Profit
B.Loss
C.Product oriented and centred
D.Customer oriented

13. Profit by customer satisfaction is a tool of
A.Production
B.New concept of marketing
C.Price
D.None of the above

14. Nature of marketing involves
A.Promotion decision
B.After sale service
C.determination of distribution channel
D.All of the above

15. Marketing is successful when
A.salesmen are effectively trained
B.demand exceed supply
C.supply exceed demand
D.All of the above

16. Global marketing is a result of
A.Globalization
B.Privatiation
C.domestic charge
D.All of these

17. Which is the component of marketing environment?
A.political environment
B.legal environment
C.social and cultural environment
D.All of the above

18. Nature of marketing environment includes
A.challenges
B.changes as per environment
C.communication
D.all of the above

19. In the banking environment ,which among the following is the internal factor?
A.customer
B.staff
C.market
D.all of these

20. Consumer of a bank comes under which of the following environment?
A.Internal environment
B.External environment
C.Indirect environment
D.All of the above