1.Value added services means
a. Additional production
b. Additional cost
c. Additional staff
d. Additional services
e. All of these

2.A ‘Target Group’ means
a. Group of salesmen targeting the customers
b. Likely buyers
c. Group of products
d. Group of companies
e. All of these

3.‘USP’ in Marketing means
a. Useful Sales Procedures
b. Useful Selling Propositions
c. Useful Sales Persons
d. Used Sales Plans
e. Unique Selling Propositions

4.‘ATM’ stands for
a. Anywhere Marketing
b. Any Time Marketing
c. Any Time Money
d. Automated Teller Machine
e. Automatic Timely Machine

5.Market Plan is a
a. Selling process
b. Year-end-budget
c. Calendar
d. Business document for marketing strategies
e. All of these

6.Market segmentation means dividing
a. The market group into homogeneous groups
b. The market process into easy steps
c. The sales teams into small groups
d. All of these
e. None of these

7.‘HNI’ means
a. Highly Non-interested Individuals
b. Highly Needy Individuals
c. High Net worth Individuals
d. Highly Negative Individuals
e. None of these

8.Digital Marketing includes. Find the incorrect answer
a. Web advertisement
b. E-mail canvassing
c. Blogs
d. SMS campaigns
e. Mobile alerts

9.Cross-selling covers
a. Identifying customer needs
b. Matching the Products to customer needs
c. Convincing the customers of Product benefits
d. Responding to questions and objections of customers
e. All of these

10.A Prospect means
a. Any customer who walks into the Bank
b. An employee of the Bank
c. A customer who is likely to be interested in Bank’s Product or service
d. A Depositor of the Bank
e. A Borrower of the Bank

11.Innovation means
a. Compensation
b. Inspiration
c. Additional perquisites
d. Implementing new ideas or new methods
e. None of these

12.A Call means
a. Calling on friends
b. Calling on Bank employees
c. Calling on Prospective customers
d. To make telephone calls
e. Calling on relatives

13.Modern methods of Marketing include
a. Publicity on the net
b. Advertisement on the net
C. Soliciting business through e-mails
d. Telemarketing
e. All of these

14.A true marketing mindset requires
a. Command and order mindset
b. Control mindset
c. Active mindset
d. Passive mindset
e. None of these

15.Which of the following sentences is true?
a. Marketing is not required in a Buyers’ Market
b. Marketing is not required in a Sellers’ Market
c. Marketing is not required due to globalization
d. Marketing is not required due to competition
e. Marketing is not required due to liberalization

16.For effective marketing, the salesmen should have which of these qualities
a. Creativity
b. Team spirit
c. Motivation
d. Effective communication skills
e. All of these

17.Market information means
a. Knowledge of shops and bazaars
b. Knowledge of shopping malls
c. Knowledge of customer profile and product mix
d. Knowledge of various languages
e. None of these

18.Market Research is needed for
a. Deciding the market area
b. Deciding the right product to be sold
c. Making proper marketing decisions
d. Deciding right time to sell
e. All of these

19.Which of the following statements is True?
a. Marketing makes the Company to go into loss due to higher expenses
b. Marketing is not required in profit-making companies
c. Marketing sharpens the minds of the employees
d. Marketing is a time-bound seasonal function
e. Marketing is a waste of time

20.Marketing Plan helps is
a. Better lead generation
b. Better systems
c. Better results
d. Improved Balance Sheet
e. Better customer service