1.If done through………the rural marketing would be more effective.
a. fairs
b. village fairs
c. door to door campaign
d. All of these
e. None of these

2.Market Survey means
a. Market Monitoring
b. Marketing Strategies
c. Market Research
d. Market Planning
e. All of these

3.____can be done through digital Banking?
a. Telephone
b. Mobile phone
c. Internet
d. All of these
e. None of these

4.A good seller should have the following quality/qualities?
a. Sympathy
b. Devotion to the work
c. Submissive
d. All of these
e. None of these

5.The rural marketing is not required because—
a. rural people do not understand marketing
b. it’s not practical from the cost point of view
c. it is sheer wastage of time
d. All are correct
e. All are wrong

6.Planned-cost service means
a. Extra profit on the same cost
b. Extra work by seller
c. Costly products
d. All of these
e. None of these

7.Internet marketing means
a. Self-marketing
b. Core Groups monitoring
c. Employees marketing
d. All of these
e. None of these

8.The aim of successful marketing is
a. to increase the output of sellers
b. to increase the profit
c. to increase the sale
d. All of these
e. None of these.

9.Marketing is the combined study of
a. Product demand and Product supply
b. Brand building and Publicity
c. Buyer’s behaviour and consumer tasks
d. Sales force abilities and customer responses
e. All of these

10.Effective Marketing helps is
a. Boosting the sales
b. Boosting the purchases
c. Boosting the demand and supply
d. All of these
e. None of these

11.Market size means
a. Scope for marketing
b. Size of the company
c. Size of the sales teams
d. Scope for profit
e. None of these

12.Market share means
a. Share Market
b. Sensex
c. Market changes
d. Market demands
e. Share of business among pears

13.Direct Marketing means
a. Face to face marketing
b. Over the counter marketing
c. Door to door marketing
d. All of these
e. None of these

14.A ‘Lead’ means
a. A buyer
b. A seller
c. Employee
d. Employer
e. None of these

15.DSA means
a. Distributor and Sales Agents
b. District Sales Authority
c. Direct Selling Agent
d. Distributor and State Agent
e. None of these

16.A DSA’s main function is
a. To boost customer contacts
b. To boost emails
c. To boost telemarketing
d. All of these
e. None of these

17.A ‘Prospect’ means
a. Company’s Prospectus
b. A likely buyer
c. A likely seller
d. Company’s Memorandum of Association
e. None of these

18.To ‘close a call’ means
a. To lose the business
b. To abandon the sales
c. To exit from the sales team
d. To annoy the customer
e. To clinch the sales

19.Good selling skill calls for
a. Pursuit
b. Patience
c. Patience
d. Patience
e. All of these

20.Marketing channels means
a. Purchase outlets
b. Delivery period
c. Pursuit
d. Sales outlets
e. All of these


  • Raja1005

    hello sir,
    thank u for this material…
    but small request, while preparing plz dont use “none of these option” give the ans in any of the option.. if u use it we left unknown with the ans…. lets leave that option to only examiners…. hope u understand.. thank u